Top 5 Beauty Retail Apps on Unified Platform in Belarus Q4 2021

In the fourth quarter of 2021, the top beauty retail applications in Belarus showcased varied performance metrics on the unified platform. Here’s a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.

Золотое Яблоко: косметика saw a significant increase in weekly downloads, starting from 2.8K in late September and peaking at 28K in mid-November. The app's weekly active users also exhibited a steady rise, beginning at 8.7K at the start of the quarter and reaching a high of 38.5K in late November.

КРАВТ maintained a consistent download rate throughout the quarter, with numbers ranging from around 570 to 960 weekly downloads.

Oriflame Getting Started experienced a decline in weekly downloads, starting at 182 in late September and dropping to 76 by the end of December.

CosmoBase - Сканер косметики saw relatively stable weekly downloads, fluctuating between 58 and 165.

SUGAR Cosmetics: Shop Makeup had lower download numbers, starting at 90 in late September and ending at 45 in the last week of December. The app's weekly active users increased from 121 to 295 in mid-November before slightly declining to 186 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.